New Year Website Goals for Rhode Island Small Businesses
The new year is a good time to decide what you want your website to do for you. You don't need a long list. A few clear goals—accurate info, easy contact, and a better mobile experience—can make a real difference for Rhode Island businesses that depend on local search and word of mouth.
Goal 1: Accuracy From Top to Bottom
Outdated hours, old phone numbers, and last year's promotions make your business look out of touch. This year, aim for one source of truth: your website and your Google Business Profile should match, and both should be correct.
Practical step: Pick one day a month (or each quarter) to review your site and listing. Update hours, remove expired offers, and fix any wrong contact info. Put it on the calendar so it doesn't slip.
Goal 2: Make Contact Obvious
When someone lands on your site, they should see quickly how to reach you. A visible phone number, a working contact form, or a clear "Book now" or "Request a quote" button matters more than fancy design.
Practical step: Open your site on your phone. Can you get to the contact option in one or two taps? If not, move the main call-to-action higher or simplify the menu so contact is easy to find.
Goal 3: Improve the Mobile Experience
Most local searches happen on a phone. If your site is slow, hard to read, or difficult to use on mobile, you're losing customers before they ever call or fill out a form.
Practical step: Test your site on a real device. Check load time, readability, and whether buttons and links work. If something's broken or clunky, note it and fix it—or get help from your developer. Small improvements add up.
Goal 4: Align Website and Google Business Profile
Your website and your Google listing should tell the same story: same name, address, phone, hours, and service areas. Inconsistencies confuse customers and can hurt how you show up in local search.
Practical step: Compare your site and your Google Business Profile side by side. Update one to match the other, then keep them in sync whenever you change hours, services, or contact details.
Keep It Simple
You don't have to hit every goal in January. Choose one or two that matter most for your business and work on those first. A site that's accurate, easy to contact from, and usable on mobile will serve you well all year—without requiring a big project or a big budget.
Current pricing
| Feature | Starter | Plus | Custom |
|---|---|---|---|
| Price | 75 dollars | 250 dollars | scoped |
| Pages | 1 page | Flexible pages and sections | Scoped pages and features |
| Contact | Tap to email (prefilled) | Form to your email | Advanced forms or embeds |
| SEO | SEO basics + sitemap.xml + robots.txt | Local SEO tuning for RI towns | Tailored SEO plan |
| Content help | Copywriting included | Copywriting included | Copywriting included |