Small Business Saturday: Get Your Rhode Island Website Ready
Small Business Saturday lands the weekend after Thanksgiving. For Rhode Island shops, salons, and service businesses, it's a chance to capture customers who want to spend locally. Your website is where many of them will find you first.
Here's how to make sure your site is ready when they look.
Why Your Website Matters on Small Business Saturday
Shoppers search "small business Saturday Rhode Island," "local holiday shopping North Kingstown," or your town plus "gifts" or "open today." If your site doesn't load quickly, show clear hours, or list what you offer, they'll move on to the next result.
A simple, up-to-date site does three things: it helps people find you, shows what you sell or do, and makes the next step (visit, call, or order) obvious.
What to Update Before the Big Weekend
Hours and location Put your Small Business Saturday hours and address in a visible spot. If you're running special hours for the weekend, say so. A lot of searches are "open now" or "hours" plus your town.
Holiday offerings If you have gift guides, seasonal specials, or holiday packages, give them their own section or page. Clear headings and a sentence or two per offer are enough. You don't need a huge catalog—just enough so visitors know what to expect.
Contact and next step Make sure your phone number, email, or "book now" / "order" link is easy to find. On mobile especially, tap-to-call and a clear CTA help people act before they forget.
Quick Wins for Local SEO
Town and "Rhode Island" in your copy Use your city or town and "Rhode Island" in titles and a few natural places in the text. Phrases like "small business in Warwick, RI" or "holiday shopping in North Kingstown" match how people search.
Fresh content Even a short "Holiday 2025" or "Small Business Saturday" note on the homepage or a simple blog post signals that your info is current. Update the year and any dates so it doesn't look like last year's page.
Google Business Profile Your website and your Google listing should agree: same hours, same address, same phone. Inconsistent info can hurt trust and local ranking.
After Small Business Saturday
The same habits work for the rest of the season. Keep hours and specials updated through New Year's. If you run a post-holiday sale or change hours in January, update the site and your Google listing so regulars and new customers see the same story everywhere.
Current pricing
| Feature | Starter | Plus | Custom |
|---|---|---|---|
| Price | 75 dollars | 250 dollars | scoped |
| Pages | 1 page | Flexible pages and sections | Scoped pages and features |
| Contact | Tap to email (prefilled) | Form to your email | Advanced forms or embeds |
| SEO | SEO basics + sitemap.xml + robots.txt | Local SEO tuning for RI towns | Tailored SEO plan |
| Content help | Copywriting included | Copywriting included | Copywriting included |