Winter Marketing for Contractors: New England
Winter in Rhode Island and the rest of New England shifts the type of work people want—indoor projects, heating and plumbing, emergency repairs, and planning for spring. Your website and Google presence can keep you in front of those customers instead of sitting idle until the thaw.
What Homeowners Search for in Winter
Searches change with the season. "Emergency plumber," "furnace repair," "indoor painting," "bathroom remodel," "snow removal," "roof repair before spring." They're often on a phone, in a hurry, and comparing a few local results. Your site needs to show you do the work, serve their area, and are reachable.
Make Winter Services Easy to Find
If you offer winter-specific or indoor work, say so clearly. A short "Winter Services" or "Indoor Projects" section helps. List the towns you serve. Use the same phrases people type into Google so your pages match their search.
Contact front and center Phone number and contact form should be obvious. For emergencies, a visible "Call now" or "24/7" line (if accurate) can make the difference between you and the next listing.
Keep Your Google Business Profile Active
Hours Set your real winter hours. If you're on reduced schedule or by appointment, say so. Wrong hours waste everyone's time and can hurt your listing.
Posts Use Google posts to share winter tips, seasonal offers, or availability. You don't need long copy—a headline, a sentence or two, and a call-to-action are enough. Regular posts signal that you're active and relevant.
Photos Add recent job photos or winter-related images. They don't have to be perfect; they just need to show real work and keep your profile from looking stale.
Plan Ahead for Spring
Winter is also when many homeowners start planning spring projects. Your site can mention "booking now for spring" or "schedule your spring project" so you capture leads before the rush. A simple contact form or phone number is enough—you don't need a full booking system to get on their list.
Consistency Between Site and Listing
Your website and Google Business Profile should match: same services, same areas, same contact info and hours. When you update one, update the other. Consistent, accurate info builds trust and supports your local visibility.
A focused winter presence—clear services, correct hours, and easy contact—keeps you in the game when others go quiet and sets you up for a busy spring.
Current pricing
| Feature | Starter | Plus | Custom |
|---|---|---|---|
| Price | 75 dollars | 250 dollars | scoped |
| Pages | 1 page | Flexible pages and sections | Scoped pages and features |
| Contact | Tap to email (prefilled) | Form to your email | Advanced forms or embeds |
| SEO | SEO basics + sitemap.xml + robots.txt | Local SEO tuning for RI towns | Tailored SEO plan |
| Content help | Copywriting included | Copywriting included | Copywriting included |