Year-End Website Checklist for Rhode Island Businesses

Before the calendar flips, a quick pass on your website can fix small problems and avoid starting the new year with outdated or broken content. This checklist is built for Rhode Island small businesses: shops, salons, contractors, and service companies that need a site that works without a big project.

Content and Accuracy

Hours and location Are your hours correct for the rest of December and for January? Holiday hours and any planned closures should be updated. Your address and phone number should be the same on every page and match your Google Business Profile.

Services and pricing Remove or update anything that's no longer offered. If prices or packages changed, say so. You don't need a full redesign—just make sure visitors aren't reading last year's offer.

Events and promotions Take down past events and expired promotions. If you have a "Holiday 2025" or "New Year" offer, make sure the dates are current. Stale "coming soon" or old event pages make the whole site feel neglected.

Contact and Conversion

Forms and links Test your contact form and any "request a quote" or booking links. Confirm that submissions go to an email you actually check. Fix or remove broken links, especially in the footer and main navigation.

Call-to-action Every page should point visitors to a clear next step: call, email, or book. If your main CTA is "Call now" or "Book online," make sure the button or link works and is easy to find on mobile.

Technical Basics

Mobile Open your site on your phone. Can you read the text, tap the buttons, and get in touch without zooming or guessing? Most local searches happen on mobile—if the experience is poor, you lose people fast.

Speed If your site feels slow, mention it to your host or developer. Slow pages hurt both users and search visibility. Sometimes a few optimizations (smaller images, caching) make a big difference.

Security and updates If you use WordPress or another platform, ensure updates and backups are in place. A secure, up-to-date site avoids downtime and keeps customer trust.

Local SEO and Google

Consistency Your website and Google Business Profile should show the same name, address, phone number, and hours. Inconsistencies confuse customers and can hurt local ranking.

Fresh signal Updating key pages and correcting errors signals to search engines that your site is maintained. That can help you hold or improve your position in local results as the new year starts.

You don't have to do everything in one day. Work through the list in order: accuracy first, then contact and technical basics. By the time January arrives, your site will be ready for the people searching for you.

Current pricing

Start a free draft or call or text (401) 218-7310.