American Design Build
Creating exceptional custom and luxury homes throughout Rhode Island
A premium design-build firm website for custom and luxury homes throughout Rhode Island
Project Overview
American Design Build needed a website that conveyed their position as a family-owned, design-build firm specializing in custom and luxury homes across Rhode Island. The site had to highlight in-house architects, the full process from design to completion, and credentials (RIGC#51619) while driving project inquiries and Facebook portfolio engagement.
Project Goals
Establish premium, trustworthy brand for custom and luxury homes
Showcase Rhode Island focus and general contractor registration
Explain the design-build process and in-house architecture
Drive 'Start Your Project' and Facebook portfolio traffic
Support local SEO for Rhode Island custom home and renovation
Key Features
- Hero with arched logo, tagline, and dual CTAs (Start Your Project, View Work on Facebook)
- Location and RIGC#51619 in header for credibility
- Service sections: custom homes, luxury estates, renovations, Kitchen & Bath Design Center
- The ADB Process: Connect, Design, Contract, Construction, Close Out
- Kitchen & Bath Design Center for retail, contractors, and ADB clients
- Testimonials and contact form with project type selection
- Mobile-optimized with clear navigation and scroll cue
Technology Stack
Challenges
- Conveying luxury and craftsmanship without feeling cold or corporate
- Communicating design-build and in-house architecture simply
- Balancing multiple audiences: homeowners, contractors, ADB build clients
Solutions
- Used dark overlay and refined typography over quality interior imagery
- Broke down the process into clear, numbered steps
- Separated Design Center offerings and audiences while keeping one cohesive site
Ready to start your project?
I'll create a working draft of your website at no cost. If you like it, we can move ahead; if not, there's no pressure.