Modern Beauty Salon
Professional. Personalized. Experienced. Hair care where you come first
A calm, content-first hair salon website for a North Kingstown stylist with one-on-one service and clear booking
Project Overview
Modern Beauty Salon needed a website that reflected its calm, one-on-one approach and 30+ years of experience. The site had to communicate that clients are never just another appointment—emphasizing personalized cuts, color, and styling in North Kingstown, RI, with clear calls to book by phone.
Project Goals
Reflect the salon's professional yet personal, low-volume approach
Highlight experience and one-on-one service differentiator
Make booking by phone clear and prominent
Showcase services, specials, and the welcoming space
Improve local search visibility for North Kingstown hair salon
Key Features
- Hero with 'Professional. Personalized. Experienced.' and address
- Current specials section with New Client Welcome offer
- Services breakdown: haircuts, color, texture, and extras
- About Terri section with 30+ years experience
- Booking by phone emphasis with clear call-to-action
- Location and directions (e.g. across from Kingstown Liquor Mart)
- Mobile-optimized, content-first layout
Technology Stack
Challenges
- Differentiating from high-volume salons with a calm, personal message
- Communicating value of one-on-one and consultation-led service
- Keeping booking simple (phone-first) without a booking engine
Solutions
- Led with 'You're never just another appointment' and location
- Used elegant serif and gold accents for a premium, calm feel
- Featured current specials and clear 'Call to Book' CTAs
- Emphasized Terri's experience and product brands (BioSilk, Goldwell, etc.)
Ready to start your project?
I'll create a working draft of your website at no cost. If you like it, we can move ahead; if not, there's no pressure.