American Design Build: A Rhode Island Custom Home Website That Conveys Trust and Process

American Design Build is a family-owned design-build firm in Rhode Island that specializes in custom and luxury homes, renovations, and a full-service Kitchen & Bath Design Center. Their website had to do several things at once: feel premium, show credentials (RIGC#51619), explain the process, and give homeowners and contractors a clear next step.

Why Design-Build Firms Need More Than a Brochure Site

Custom home and renovation clients are making big decisions. They want to know you’re legitimate, that you have a real process, and how they can start. A site that only shows a logo and a contact form undercuts that. American Design Build needed a presence that matched their positioning—high-end work, in-house architects, and a defined path from first meeting to handover.

What I Built for American Design Build

Strong first impression The hero uses a refined logo (in the arched “American Design + Build” treatment), the tagline “Creating exceptional custom and luxury homes throughout Rhode Island,” and two clear actions: “Start Your Project” and “View my Work on Facebook.” Rhode Island and RIGC#51619 appear in the header so credibility is visible without scrolling.

Services and audience Sections cover custom home building, luxury estates, complete renovations, Kitchen & Bath Design Center, and construction consulting. The Design Center is spelled out for three audiences: retail customers, contractors, and ADB build clients. Each group can see what’s relevant without wading through one generic list.

The ADB process A five-step process (Connect, Design, Contract, Construction, Close Out) is laid out in order. Homeowners can see that there’s a real workflow—design with in-house architects, clear contracting, then build and close-out—which builds confidence.

Social proof and contact A testimonial from Newport clients and a contact form with project type (custom home, addition, kitchen/bath remodel, etc.) give visitors a way to move from browsing to inquiry. The form sets the expectation of a response within 24 hours.

Local SEO and Credibility for Rhode Island Contractors

Rhode Island and “custom homes,” “luxury homes,” and “design-build” are woven into headings and copy so the site can rank for local and service-based searches. The contractor registration number (RIGC#51619) is visible in the header, which matters for homeowners checking credentials.

The site is built to load quickly and work well on mobile, so someone on a job site or at home can browse services and start a conversation without friction.

Takeaway for Other Contractors and Design-Build Firms

If you do high-end or design-build work, your site should reflect that. Lead with a clear tagline and one or two primary actions. Show your process so visitors understand how a project runs from start to finish. If you have multiple audiences (e.g. retail, trade, and your own build clients), give each a clear path. Put credentials and location where they’re visible early. A professional, fast, mobile-friendly site that explains who you are and how to get in touch will support both brand and leads.

You can see the live site at americanbri.com and the full project in my portfolio.

Current pricing

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