Modern Beauty Salon: A North Kingstown Hair Salon Website That Puts Clients First
Modern Beauty Salon in North Kingstown, RI, isn’t a high-volume salon. It’s a calm, one-on-one space where Terri has been doing hair for over 30 years. The website had to feel like that: professional, personal, and clear—so new and returning clients could find services, specials, and the best way to book.
Why a Hair Salon Website Needs to Match the Experience
When someone searches for a hair stylist in North Kingstown or nearby, they’re often comparing a few options. They want to know: Do you do color? Highlights? Do you take new clients? Where are you, and how do I book?
A salon that offers personalized, consultation-led service benefits from a site that says that up front. “You’re never just another appointment” isn’t just copy—it’s the differentiator. The site leads with that message, plus the address and a clear “Call to Book” so the experience online matches the experience in the chair.
What I Built for Modern Beauty Salon
Clear hero and positioning The mobile hero uses “Professional. Personalized. Experienced.” with the North Kingstown address and a single, obvious call-to-action: call to book. No clutter, no competing buttons.
Current specials A dedicated section highlights the New Client Welcome offer ($20 off first chemical service) and validity dates. Specials are easy to update so the site stays current.
Services and about Cuts, color, highlights, texture services, and extras are laid out so visitors can skim. The “Meet Terri” section reinforces 30+ years of experience and the one-on-one, low-volume approach. Product lines (BioSilk, Goldwell, Joico, etc.) are called out for clients who care about what’s used on their hair.
Booking and location The salon books primarily by phone to give each client the right amount of time. The site makes that obvious and includes location and a simple landmark (e.g. across from Kingstown Liquor Mart) so first-time visitors know where to go.
Why Content-First and Mobile Matter for Salons
Most salon searches happen on a phone—between errands, at work, or from the couch. The layout is mobile-first: big, readable type, one main CTA, and quick access to services and specials. No heavy sliders or auto-playing video; the page loads fast and works on any connection.
Local SEO is built in. North Kingstown and Rhode Island appear in headings and copy so the site can show up for “hair salon North Kingstown RI,” “color North Kingstown,” and similar searches.
Takeaway for Other Salons and Personal-Service Businesses
If your business is built on one-on-one relationships and you don’t want to feel like a factory, your website can say that. Lead with what makes you different—personalized service, experience, a calm environment—and make the next step (call, book, or visit) obvious. Keep specials and services easy to find and update. A simple, fast, mobile-friendly site that matches your brand will support both new clients and regulars who want to check hours or current offers.
You can see the live site at modernbeautysalonri.com and the full project in my portfolio.
Current pricing
| Feature | Starter | Plus | Custom |
|---|---|---|---|
| Price | 75 dollars | 250 dollars | scoped |
| Pages | 1 page | Flexible pages and sections | Scoped pages and features |
| Contact | Tap to email (prefilled) | Form to your email | Advanced forms or embeds |
| SEO | SEO basics + sitemap.xml + robots.txt | Local SEO tuning for RI towns | Tailored SEO plan |
| Content help | Copywriting included | Copywriting included | Copywriting included |